43 posts categorized "Leasing & Marketing"

02/28/2013

Empower. Envision. Enact.

envision
When you’ve been in an industry long enough, one has the unique opportunity to actually see the evolution of best practices that in the end result in better business.  Sometimes these changes are trends moving forward for business in general and other times they are thanks to technology and advances in the tools at our disposal. And sometimes, they are moves specific to multifamily with the benefit directed solely to our industry. 

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01/11/2013

Goal Setting is a Team Project

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It is that time of year when many of us sit down for performance reviews and goal setting. Whether you believe in reviews as a look back on the year or as an opportunity to plan ahead, it is an excellent time to go over goals for the upcoming year. 

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11/27/2012

Helping Your Residents Through the Holidays

holiday lights
If life were like a movie, we’d all be spending the holidays with family and friends, meals together would be four course extravagant affairs, and we’d always have a party to attend. Unfortunately, for many the holidays can bring added stress and even depression. Community Managers are not supposed to be therapists and we realize the clubhouse is not meant to act as group therapy.  However, there are some simple things you can do on site to help your residents who may not experience the lifetime movie version of the holidays just make it through to the New Year.

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09/04/2012

If it ain’t broke – audit it, tweak it and improve upon it

closer look

We’re probably all guilty of complacency every now and again. You work hard, you create a program or task that works great and everyone seems happy – why not sit back and enjoy? You can, but not for long. Complacency has a price, the price is the inability to adapt quickly to change and continue improving.  You may think, if I am getting 100% on shops and can renew 45 to 55 percent of the time, I am a Rock Star and don’t need to worry about change or improving. You’d be right in that you are a rock star, but does anyone really need to stop improving or stop preparing for change?

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05/22/2012

Gamify Your Workday

Office games
Bringing Games into the workplace can create positive, competitive fun that will invigorate team members of all ages. Take a quick poll of your community site teams and find out how many have played a video game of some sort in the past 30 days. Whether it is Words with Friends, Angry Birds, Call of Duty, or online arcade games, chances are that nearly all of your team members have engaged in gaming of some type recently. Why is that? Because it is fun! 

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04/12/2012

The Outliers of Fair Housing

Emotional Support Animal

Fair Housing is pretty clear cut for the most part.  Federal and state laws clearly list the protected classes and outline the ways in which they are to be protected.  There are however, outliers: situations in which doing the right thing isn’t always clear and when it is easy to make a mistake and violate Fair Housing laws.  Most often it is just not realizing someone is a member of a protected class or fully understanding the situation.  Let’s take a tour of some of the less common, but altogether more difficult situations in Fair Housing.

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04/05/2012

How great leasing turned into a charge of discrimination

Mint Green Carpet

Don't panic. The title of this post is indeed scary, but the lesson is simple and quite valuable. Let's dive into this cautionary tale of how zealous leasing without the minutiae of procedural details landed a community in a conciliation agreement with HUD.

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02/03/2012

Turning Chaos into Calm

Chaos into calm


The controlled chaos of many leasing offices is often indicative of some common problems that can easily be corrected. Often, these issues go unchecked because all of the problem-solving effort goes towards fixing resident issues, not internal operations.

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12/13/2011

Follow-Up Techniques is Now Live!

Our latest course offering, Follow-Up Techniques, is now live and ready to assist leasing teams in learning the basics, overcoming challenges and power of great follow-up!  

11/11/2011

Five More Tips for Regional Managers

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We did a post a while back entitled the Top Five Tips for Regional Managers (http://blog.gracehill.com/ghexchange/2010/11/top-five-tips-for-regional-managers.html).  It went over well, and it is time to follow up with another five helpful ideas for the road warriors of our industry, those Regional and District Managers.

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